People thought I was crazy starting Rivet & Sway with a Design Team. Seriously, when I told potential investors that employee #3 and #4 would be a Creative Director and Graphics Designer, they just laughed. I needed a technologist as part of the Founding Team, not a designer. In fact, I recall receiving affirmation on […]
Archives for February 2014
The Fallacy of Brand Building
I love creating and building new brands. There’s just something about creating something that truly invokes some kind of emotional reaction with a customer. Whether that customers is a consumer, a business, an agency, it doesn’t matter to me. The whole idea of just invoking that emotion, (ideally a positive, happy, incredibly delighted emotion), and […]
Pay Vendors On Time, Get More Customers
I’m a big fan of using outside contractors and vendors when you’re first starting a company or even when you’re launching a new product or service. Until you actually know what you have and you’ve got a good read on product/market fit, there’s really no reason to fully invest in internal resources. I mean, you […]
Are the Seahawks the Ultimate Team?
As I sit here 14 stories above 4th Avenue in Seattle, waiting for the Seahawks Superbowl Parade to start, I can’t help but think about why the Seattle Seahawks remind me of the ultimate Team. Whether you’re in a startup, working in a larger organization or a weekend warrior on some co-rec sports Team, you’ll […]
Customers As A Company Value
I love customers. Honestly. I love talking to them. I love hearing from them. I love serving them. I believe that businesses ultimately exist to serve customers. I also believe that if each and every human were to ultimately take on the ideal that we were put on this Earth to serve others, we’d live […]
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