I’m no visionary savant, but I do feel like I’ve got a pretty good handle on most things related to marketing. The challenge of starting a company, any company, is that it forces you to balance your time between strategy and execution….which of course is one of the biggest challenges of any start-up CEO or […]
Why the customer experience matters and why CEO’s and marketers should care.
I’m not a huge believer in announcing funding events. Over the years, it seems as if more and more entrepreneurs, CEO’s and Founders associate a certain level of success to their companies raising money. In all honesty, raising money really doesn’t mean squat. Of course it gives you fuel to scale, build the team, dominate […]
I’ve always believed that when it comes to business, you’re either ‘making’ or ‘selling’. You’re either building a product or service, fixing it, or making it better for customers. Or you’re selling a product or service, driving awareness, acquiring customers or closing distribution deals. If you’re somehow caught between or don’t directly support one of […]
I would never recommend that anybody start a company without first doing market research. There are just way too many hair-brained ideas that seem good, but never find a solid, sustainable market. Before we launched Rivet & Sway, we spent most of our spare time (yes, after work and on the weekends) researching the eyewear […]
I could write an entire 2 page post on how we came up with the name Rivet & Sway, what our strategic goals were for our name, and the painstaking, frustrating and ofttimes enlightening process that we went through (ever heard of a Mindmap? Yeah, we put one of those together). And I could spend another […]
Yep, it’s true. I’ve officially started my 2nd company. Personally, I would have preferred to spend the last 10 years starting numerous companies and traveling the world promoting The MouseDriver Chronicles, but it just didn’t turn out that way. But patience perseveres and I recently launched a new company, Rivet & Sway, that sells prescription […]