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	<title>John Lusk&#039;s Blog &#187; entrepreneurship</title>
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	<link>http://johnlusk.net</link>
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		<title>The Business of Selling Crack</title>
		<link>http://johnlusk.net/2009/10/18/business-of-selling-crac/</link>
		<comments>http://johnlusk.net/2009/10/18/business-of-selling-crac/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 04:47:17 +0000</pubDate>
		<dc:creator>John Lusk</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[entrepreneurship]]></category>

		<guid isPermaLink="false">http://johnlusk.net/?p=92</guid>
		<description><![CDATA[
I&#8217;m a huge fan of non-fiction pieces.  Books, movies, lectures, you name it.  I&#8217;m especially intrigued by human-interest stories.  There&#8217;s just something about learning from others experiences, their hardships, their accomplishments, etc. that fascinates me.  Maybe it&#8217;s because these types of stories provide a glimpse of something completely unknown and provide a different perspective than [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://johnlusk.net/2009/10/18/business-of-selling-crac/" title="Permanent link to The Business of Selling Crack"><img class="post_image alignright remove_bottom_margin" src="http://johnlusk.net/wp-content/uploads/2009/10/gangleaderforaday.jpg" width="179" height="271" alt="Sudhir Venkatesh" /></a>
</p><p>I&#8217;m a huge fan of non-fiction pieces.  Books, movies, lectures, you name it.  I&#8217;m especially intrigued by human-interest stories.  There&#8217;s just something about learning from others experiences, their hardships, their accomplishments, etc. that fascinates me.  Maybe it&#8217;s because these types of stories provide a glimpse of something completely unknown and provide a different perspective than my own life.  Anyway, I like these stories and you&#8217;ll find my bookshelf and Netflix queue full of &#8216;true stories&#8217;.</p>
<p>On that note, I just finished <a href="http://www.amazon.com/Gang-Leader-Day-Sociologist-Streets/dp/1594201501"><span style="text-decoration: underline;">Gang Leader for a Day</span></a> (Sudhir Venkatesh) a fascinating story on the high-level basics of how a gang once operated in Chicago&#8217;s South Side housing projects. (note, the author&#8217;s findings were highlighted in <a href="http://freakonomics.blogs.nytimes.com/"><span style="text-decoration: underline;">Freakanomics</span></a>)  The premise?  The author, Sudhir, is a sociology graduate student at the University of Chicago and as part of his studies, somehow manages to infiltrate the Black Kings, a well-respected and prominent gang in Chicago.  He spends roughly 10 years spending time with the gang&#8217;s leaders, as well as those leaders within the housing projects, and documents his experiences. It&#8217;s a good book and while I would have loved to have seen a bit more depth in the development of the book&#8217;s primary characters, I found the story absolutely intriguing&#8230;especially when you compare the gang&#8217;s operations and management to that of a typical American corporation (or small business for that matter).  Basically, your standard business functions and principles still apply:</p>
<ul style="margin-left: 40px;">
<li><strong>Product</strong>:  If you don&#8217;t have a good product that doesn&#8217;t fulfill a need, you won&#8217;t have customers.  For example, if you&#8217;re selling diluted crack and your customers pick up on it, they&#8217;ll go to your competitor.</li>
<li><strong>Customers</strong>: The key to gang&#8217;s operations.  You need to find way of attracting customers and making sure they stay loyal.  If the police keep coming by your storefront or rival gangs swing by for a quick &#8216;drive by&#8217;, your customers get scared, they don&#8217;t return and you ultimately lose business.</li>
<li><strong>Business Development</strong>:  How you forge partnerships with others within the community is critical.  Making sure that local businesses, the YMCA, resident leaders of the housing project, hustlers, and even the police are somehow &#8216;involved&#8217; in your operations is an absolute necessity.  Ultimately, these relationships make for a smoother operation, and in many cases, help in the distribution of product.</li>
<li><strong>Management</strong>: The biggest issue highlighted in the book was leading and managing gang members (the majority of whom are &#8216;foot soldiers&#8217; selling crack).  How do you motivate these members? How do you discipline when they&#8217;ve made mistakes and how do you resolve conflict?  And even more importantly, how do you identify future leaders within the gang?</li>
</ul>
<p>What&#8217;s even more surprising (beyond the &#8216;gang as a corporation&#8217; comparison) is that the Black Kings seemed to hold the community together.  While they were responsible for some of the violence, death and destruction, they also served as protector, mediator, and provider.  Basically, the community really couldn&#8217;t operate without the Black Kings.</p>
<p>So why did this book fascinate me?  I don&#8217;t know a thing about illegal gang activity&#8230;shocker.  My impression of inner-city gang activity and management is purely shaped by Hollywood and Rap/Hip Hop music&#8230;which is certainly a  limited view.  <span style="text-decoration: underline;">Gang Leader for a Day</span> gave me that brief glimpse into a different way of life, one that I certainly don&#8217;t condone, but one that I also won&#8217;t be as quick to judge in the future.</p>
<p>Questions, Comments, Concerns?  Feel free to comment below.</p>
<p><a href="http://www.twitter.com/johnlusk">John</a></p>
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		<title>Are Entrepreneurs Born or Made?</title>
		<link>http://johnlusk.net/2009/10/13/are-entrepreneurs-born-or-made/</link>
		<comments>http://johnlusk.net/2009/10/13/are-entrepreneurs-born-or-made/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 16:57:03 +0000</pubDate>
		<dc:creator>John Lusk</dc:creator>
				<category><![CDATA[entrepreneurship]]></category>

		<guid isPermaLink="false">http://johnlusk.net/?p=59</guid>
		<description><![CDATA[Over the years, I&#8217;ve met thousands of entrepreneurs from all sorts of backgrounds and walks of life.  When you&#8217;re running a small business, you quickly realize that many of the people that you interact with, especially from a business perspective, are also small business owners.  I&#8217;ve always wondered what makes somebody want to become an [...]]]></description>
			<content:encoded><![CDATA[<p></p><div>Over the years, I&#8217;ve met thousands of entrepreneurs from all sorts of backgrounds and walks of life.  When you&#8217;re running a small business, you quickly realize that many of the people that you interact with, especially from a business perspective, are also small business owners.  I&#8217;ve always wondered what makes somebody want to become an entrepreneur, or in some cases, to simply run their own business.  Some people will tell you that entrepreneurs are born while others might suggest that they&#8217;re made.  But based on conversations that I&#8217;ve add with several serial entrepreneurs, I believe the environment also plays a big role (environment defined as the external factors influencing one&#8217;s decision).</div>
<div> </div>
<div id="attachment_64" class="wp-caption alignright" style="width: 166px">
	<img class="size-full wp-image-64" title="Scott Armstrong" src="http://johnlusk.net/wp-content/uploads/2009/10/Scott-Blog-Pic.jpg" alt="Scott Armstrong" width="166" height="221" />
	<p class="wp-caption-text">Scott Armstrong</p>
</div>
<div>Last week, I spent a couple of days up in Bellingham, WA sailing, playing poker and hitting the links&#8230;not a bad way to spend my time mid-week.  The two guys I went up there with both live in Seattle and both left big corporate jobs years ago to either start or run their own business.  Scott Armstrong (whose sailboat we thrashed) is an ex-Starbucks and Expedia product manager who bought a <a href="http://www.brenthaven.com">laptop bag</a> company a few years back.  It&#8217;s not a huge company&#8230;probably less than $10M in revenue&#8230;but one that&#8217;s done fairly well and had been around for quite some time.  Cliff, who I&#8217;ve known since the <a href="http://johnlusk.net/my-book/">MouseDriver </a>days, was once a Princess Cruises Tour Director (kind of like Gopher from Love Boat), as well as a business development executive for both Avenue A and Microsoft.  He bailed out of Microsoft a few years back to start his own online <a href="http://www.voyagetrek.com">adventure travel </a>company.  Again, not a huge company, but one that pays the bills and provides Cliff with plenty of challenges to sink his teeth into. Scott&#8217;s company is <a href="http://www.brenthaven.com">Brenthaven </a>and Cliff&#8217;s is <a href="http:www.voyagetrek.com">VoyageTrek</a> if you&#8217;re interested in checking them out </div>
<div> </div>
<div id="attachment_65" class="wp-caption alignright" style="width: 166px">
	<img class="size-full wp-image-65" title="Cliff Hawk" src="http://johnlusk.net/wp-content/uploads/2009/10/Cliff-Blog-Pic.jpg" alt="Cliff Hawk" width="166" height="221" />
	<p class="wp-caption-text">Cliff Hawk</p>
</div>
<div>While we were cruising around the San Juan&#8217;s at 3 knots (no wind&#8230;.bu the most ridiculous sunset I&#8217;ve ever seen), I asked these two what drove them to become entrepreneurs.  Their response?  It was what they knew growing up.  It&#8217;s what they were exposed to daily and it&#8217;s what their friends and family valued.  Scott&#8217;s Dad was involved in numerous small companies during his career, his last, and most successful by far, was Starbucks.  And Cliff?  He grew up in a small town where big industry didn&#8217;t exist.  If you didn&#8217;t work in a factory, you had your own business.  Most, if not all, of his friends parents were small business owners or entrepreneurs. Probably didn&#8217;t hurt either that each of his three older brothers also showed entrepreneurial spirit at a young age. </div>
<div> </div>
<div>The next time you meet an entrepreneur, ask them what impacted or inlfluenced them to do their own thing.  My guess is that &#8216;environment&#8217; plays a pretty big role.  Very curious to hear others thoughts on this topic as well.</div>
<div> </div>
<div>Questions, Comments, Concerns?  Feel free to comment below.</div>
<div> </div>
<div><a href="http://www.twitter.com/johnlusk">John</a></div>
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