All entrepreneurs and small business owners need a support system. I don’t care who you are, where you come from, what you do, etc. starting a company without a support system is the equivalent of lining up for a field goal without a holder (I love sports). And for most folks around the world, that […]
I’ve either founded or co-founded 3 companies and worked at 3 other early stage startups. I’ve made a bunch of mistakes along the way, most of which I learn from, some of which I tend to repeat. One mistake that I’ve made in the past that I see many company founders and CEO’s make repeatedly […]
It amazes me when I hear that a CEO or marketer has never heard of Net Promoter Score (NPS). I’m also shocked when folks tell me that they know all about NPS but aren’t measuring it at their company. Really? NPS, along with other measures of social sentiment, is one of the best ways to […]
Why the customer experience matters and why CEO’s and marketers should care.
I’m not a huge believer in announcing funding events. Over the years, it seems as if more and more entrepreneurs, CEO’s and Founders associate a certain level of success to their companies raising money. In all honesty, raising money really doesn’t mean squat. Of course it gives you fuel to scale, build the team, dominate […]
I’ve always believed that when it comes to business, you’re either ‘making’ or ‘selling’. You’re either building a product or service, fixing it, or making it better for customers. Or you’re selling a product or service, driving awareness, acquiring customers or closing distribution deals. If you’re somehow caught between or don’t directly support one of […]
I would never recommend that anybody start a company without first doing market research. There are just way too many hair-brained ideas that seem good, but never find a solid, sustainable market. Before we launched Rivet & Sway, we spent most of our spare time (yes, after work and on the weekends) researching the eyewear […]