I launched The Lusk Group in 2014 to fill a passion I have for sharing my experiences to help others achieve their business goals and professional growth objectives.
I provide strategic consulting and advisory services to foster company growth and innovation and to help companies develop and execute growth strategies, using digital technology as a critical driver. My specialty is in helping business leaders drive EBITDA growth through innovative strategic planning, organizational structure alignment, and low cost customer acquisition.
My experience in starting and building multiple ecommerce businesses (GTM strategy), my deep expertise in the digital sales and marketing funnel (acquisition and CRM), my strategic omnichannel firepower (customer experience and branding), my two decades of experience in building and aligning teams (organizational structures), and my network of technology leaders, investors, service providers and practitioners (connections), allows me to accelerate growth quickly and efficiently when both time and cost are constraining factors.
When you engage The Lusk Group, you’re getting my time, attention, and insight. I work hard to quickly build trust and confidence with C-Suite executives, and their teams, and am able to serve as a sounding board from both a strategic and tactical execution perspective.
A sampling of our clients engagements includes:
Milestone Partners: Private Equity Due Diligence
The Kauffman Foundation: Digital innovation, GTM strategy, Product Development
Acronis: B2B Strategy and Advisory Services
Occasion Brands: Strategic planning and organizational alignment
Egencia: B2B Marketing organization structure, sales and marketing process & alignment
Microsoft: Digital strategy
SuperHeroStuff.com: Strategy and Advisory Services
Baseline Ventures: Ecommerce market entry strategy