Why the customer experience matters and why CEO’s and marketers should care.
I would never recommend that anybody start a company without first doing market research. There are just way too many hair-brained ideas that seem good, but never find a solid, sustainable market. Before we launched Rivet & Sway, we spent most of our spare time (yes, after work and on the weekends) researching the eyewear […]
I could write an entire 2 page post on how we came up with the name Rivet & Sway, what our strategic goals were for our name, and the painstaking, frustrating and ofttimes enlightening process that we went through (ever heard of a Mindmap? Yeah, we put one of those together). And I could spend another […]