The Lusk Group was launched in 2016 to fill a passion I have for sharing my experiences to help others achieve their business goals and professional growth objectives.
The Lusk Group helps senior executives from entrepreneurial start-ups to Fortune 100 companies achieve their growth goals. Our focus is on the technology, consumer internet and B2B software sectors, where ecommerce strategy and digital innovation are required to drive profitable scale.
Our experience in starting and building multiple ecommerce businesses (GTM strategy), our deep expertise in the digital sales and marketing funnel (acquisition and CRM), our strategic omnichannel firepower (customer experience and branding), our 20+ years of experience in building and aligning teams (organizational structures), and our network of technology leaders, investors, service providers and practitioners (connections), allows us to accelerate growth quickly and efficiently when both time and cost are constraining factors.
Our differentiation is the ability to bring varying perspectives to growth challenges based on our C-Suite experience across multiple industries and varying levels of revenue scale. And the executive network we’ve developed is second-to-none.
A sampling of our client engagements since 2016 includes:
- The Kauffman Foundation: Delivered digital innovation strategy, provided operational oversight and best practice development, created MVP roadmap and supported in the hiring of executive talent for a $2.5B foundation.
- Milestone Partners: Serve as operating partner for $1B+ private equity firm performing due diligence and
advisory services for target investments and acquisitions in the software and consumer internet industries. - Egencia, an Expedia, Inc. Company: Worked with President and SVP, Product to define marketing
organizational structure and operating model to ensure 2X revenue scale over next 3 years - Occasion Brands: Served as advisor and Interim CMO working with CEO of a $50M ecommerce fashion
retailer to develop a strategic plan and organizational model that would double EBITDA in 3 years. - Acronis: Worked with CMO of $300M disaster recovery company to develop SaaS driven inbound
marketing strategy and to define new organizational structure. - Superherostuff.com: Led company through a strategic planning process and served as a retained advisor to CEO on growth and acquisition opportunities
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