5 Words of Wisdom for Entrepreneurship Students

by John Lusk on October 25, 2010

Over the last month I’ve had the fortunate opportunity to both guest lecture in University entrepreneurship courses and keynote and Entrepreneurship Conference at Queens College.  I’m also fortunate in that The MouseDriver Chronicles continues to serve as an inspiring story for students (and others) around the world who dream of someday becoming entrepreneurs.  You know your book has staying power when hundreds of Universities are using the book and numerous  professors have structured their entire syllabus around chapters of the book.  Seriously.  I’ve counted three so far.  Now that’s cool.  And a little bit scary.

And over the last month, I’ve found myself frequently passing along the same advice to students that I did back in 1999 when Kyle and I first took MouseDriver from a classroom at Wharton to the shelves of WalMart.  Granted, advice is just advice and every situation, every idea, every individual is completely different.  But I stand behind the points below, which I view as absolutely timeless if you’re starting a company while in school.

1.       Take advantage of school resources:  Never in your life will you have access to so many different resources that can help you validate your idea.  Whether its research databases, experienced professors, wicked smart classmates, or simply the time and opportunity to work on different facets of your idea, these resources are an incredible asset and you should use to validate, refine and test your ideas.  Think of the classroom as one giant research lab in which you can test different hypothesis and theories.

2.       Find an Adviser:  I’m always amazed at how often this advice is given, but yet is rarely adhered to.  We didn’t find an adviser when we brought MouseDriver to market and we paid dearly.  Understand that most experienced entrepreneurs and business folk WANT to give away their insights, perspective and advice.  And they’ll usually do this out of the goodness of their heart because they find energy in motivating and inspiring others to take the entrepreneurial plunge.  And don’t worry about finding somebody who’s been ‘successful’….just find somebody who has great experience and who is willing to share those experiences.

3.       Be Patient:  The chances of somebody starting a company and generating revenue the next day are slim to none.  Yeah, it can happen, but like Google and Facebook, it’s just not normal to go from start-up to world domination in a short period of time.  Realize that starting a company will take lots of work, lots of sweat and usually, a decent amount of time.  And don’t worry if things aren’t going as fast as you’d like.  Stay focused, keep executing and deliver on your goals.

4.       Drop the ego and listen:  This advice is coming from pure experience.  Don’t assume that you know everything and don’t think that just because it’s your idea, nobody else can provide good insights or advice.  The more your capable of listening…really listening…the better your chance at succeeding with your idea/company.  Entrepreneurial egos are meant to be crushed…it’s just a matter of how you respond.

5.       Live the experience:  Realize that starting a company is like nothing you’ll ever experience.  You’ll learn more about yourself not only from a business perspective but also from a personal experience if you choose the entrepreneurial path.  And experiences are the gateway to knowledge.  They help to educate, to inform and to shape individual values.  Enjoy the ride, learn to laugh at yourself and cherish the experience.  You may never have another one like it!

A bunch of other thoughts, words of wisdom, lessons learned, etc are posted on the MouseDriver Chronicles website.  Feel free to check it out if you’re so inclined.  And take a look at the old newsletter as well.  They’re classic.

Questions, Comments, Concerns?  Please feel free to comment on this post.

John

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Blowing it out in Istanbul

by John Lusk on November 11, 2009

What can I say? The spontaneity that began this trip certainly continued with our adventures in Turkey. After blowing it out during our first night in Istanbul, we decided to head South and check out the scenic coastline that so many people have recommended. Fortunately, flights in Turkey are dirt cheap, so we were able to book roundtrip flights for something like $75/person. Unfortunately, we still had to get from the W to the airport…and getting anywhere in Istanbul, at least during normal hours, is an absolute nightmare.

How this city functions with the volume of traffic is beyond me. If you know Rome, multiply it by 20 and you’ll get an idea of how congested the streets are in Istanbul. Going a couple of miles can take a half hour and getting from point A to point B is like going on a bumper car ride at the state fair with no speed limit and no room to move. Our taxi ride to the airport was one of the more interesting taxi rides I’ve ever taken. It goes something like this: We get in a taxi and tell the driver to take us to the airport. After spending 15 minutes trying to confirm our destination, we finally realize we’re going in the wrong direction. Once we’re able to convince the driver that he needs to actually take us to the airport, he then performs a series of U-turns and one-way reverses and ends up at a gas station…where he proceeds to fill up the car. At this point, we’re convinced that we’re not making our flight. He then gets back in the car, takes us to another ‘barrio’ looking

The Blue Mosque at Night

The Blue Mosque at Night

part of the city, stops the car in the middle of the street, takes the keys and then runs into some random building with a bunch of dudes standing outside. Now we’re convinced we’re hosed and begin to nervously
think about the global kidnapping headlines that are bound to run the next morning. A few minutes later, a different guy approaches the taxi, gets in and starts the car and proceeds to drive like a bat out of hell. He gets us to the airport on time and we can only laugh a taxi ride that includes pit stops and driver transfers.

The trip South was fairly uneventful. The seafood on the coast was absolutely amazing and was highlighted by an amazing meal where we got to choose the actual fish that we wanted grilled. For the most part, the entire area is dead this time of year so we headed a bit North and visited some of the more historic sites. Ephesus, the Temple of Artemis and the House of the Virgin Mary were all incredibly cool, not only for their historic and biblical value (where Paul addressed the Ephesians), but also because this stuff is so damn old. It’s hard to believe that people were living in relatively the same manner 2500 years ago and trying to understand how they built these cities is mind-boggling. If you do make it to Turkey, definitely take some time to go check out Ephesus….awesome place.

We came back to Istanbul on Friday afternoon after spending Thursday night in an all-inclusive beach resort with a bunch of older German tourists who were on a bus tour through the region. We randomly stopped at this hotel and negotiated a sick deal with the hotel manager. For about $60/each we got one room with 3 beds, all you can drink alcohol and the opportunity to eat buffet style dinner and breakfast with 300 Germans in a cafeteria style auditorium. We even had Spring Break style wrist-bands to prove our worth and to ensure that nobody kicked us out of the resort. It was humorous, especially given that the vast majority of the tourists had an average of 30 years on all of us.

Istanbul was capped off with more partying, including celebrating my buddy Arol Jahn’s 40th birthday at a swank restaurant/bar near Taksim Square and meeting numerous friends that we all knew from our different travels. In addition to checking out all of the different landmarks (Blue Mosque, Hagia Sophia, Archaeology Museum, Grand Bazaar), we felt that our

Prepping the Hookah

Prepping the Hookah

trip wouldn’t be complete without a trip to a traditional Turkish Bath House. There’s no way I can accurately describe the scene, but try to picture this: Three 6 foot plus Americans walk into a 600 year old bath house with absolutely no clue how the process works. They walk into the ‘steam room’ and are immediately surrounded by 20-30 half-naked Turks wearing small towels around their waist and writhing in pain. After several minutes of complete and utter confusion, they’re each grabbed by a personal ‘bather’ (who doesn’t speak English) and taken to a marble slab in the middle of the room…where they are scrubbed clean and pummeled on for approximately 15 minutes. After 5 minutes of relatively tame hair washing, face cleansing and foot scrubbing, they’re led outside and asked to stand in line with a bunch of other dudes who are recovering from their recent body-beating. 30 minutes later, they’re each led into a community massage room where, for another half hour, they’re pummeled again…surrounded by other bath goers who are screaming, moaning and grunting in pain. And as they leave the massage room to go shower, get dressed and recover from their afternoon of ‘luxury’, they’re reminded to tip those who have just tortured the hell out of them. One of the most ridiculous, interesting and humorous situations I’ve ever experienced.

All in all, an awesome time in Istanbul. The city has everything to offer, is absolutely beautiful and has an energy to it that I wasn’t expecting.

Questions, comments, concerns?  Feel free to post below. And don’t forget to check out our pictures of Turkey.

John

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A Night in Sarajevo

November 5, 2009

OUCH! I don’t want to call it a complete waste, but most of our day was spent recovering from an all night bender last night. Our first 18 hours in Istanbul could have occurred in London, New York or Las Vegas for that matter. Our plane landed from Sarajevo at 7pm, we checked into the [...]

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War and Introspection

November 3, 2009

Our time in Croatia is easily separated into two distinct trips: partying and introspection. We ended up spending 3 nights in Split mainly because we befriended some locals who turned out to be absolutely fantastic hosts. In addition to taking time to show us their city, they integrated us into the local Split nightlife. Both [...]

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Croatian Hospitality

November 1, 2009

We’ve tried pretty hard to keep a pretty open schedule, and mind, during this trip.  The only ‘planning’ we did was to make sure we had a place to stay in Rome, an assigned seat on a flight from Rome to Split, Croatia and a ticket from Istanbul back to Seattle.  Everything else has been [...]

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Rome in Three Days

October 30, 2009

We landed in Croatia last night and there’s no way I can summarize our entire Rome trip in one post. So in the spirit of brevity I’ll try to touch on the highlights…of where there are certainly a few: Highlight #1: Scooter drag racing. Ok, we didn’t really drag-race, but given that we couldn’t sleep [...]

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When in Rome

October 29, 2009

22 days ago I left my job. Today, I just about killed myself weaving in and of rush hour traffic on a scooter…in Rome! My, how quickly environments can change. Here’s the situation. I’m bound and determined to make the most of the next 2-3 months. I have a mini-bucket list of sorts, and a [...]

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A Search for Serendipity

October 28, 2009

I don’t have a ton of regrets.  I might stress myself out analyzing the hell out of my decisions, but once I’ve made a decision, I typically don’t look back.  Why should I? What’s done is done and you need to feel like you’re moving towards something. Now, all that being said, I do think [...]

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The Business of Selling Crack

October 18, 2009
Thumbnail image for The Business of Selling Crack

I’m a huge fan of non-fiction pieces.  Books, movies, lectures, you name it.  I’m especially intrigued by human-interest stories.  There’s just something about learning from others experiences, their hardships, their accomplishments, etc. that fascinates me.  Maybe it’s because these types of stories provide a glimpse of something completely unknown and provide a different perspective than [...]

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Are Entrepreneurs Born or Made?

October 13, 2009

Over the years, I’ve met thousands of entrepreneurs from all sorts of backgrounds and walks of life.  When you’re running a small business, you quickly realize that many of the people that you interact with, especially from a business perspective, are also small business owners.  I’ve always wondered what makes somebody want to become an [...]

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