I’m willing to bet that at some point in 2014, we’ll see companies starting to track a new metric that measures the social engagement of their employees. Think about it. If you’re producing great content, shouldn’t your super passionate, all-in-it-for-the-company, rockstar employees be the first to share this great content on their social networks. What […]
How to Define and Use Paid, Owned and Earned Media
When you’re a strong marketer, you obsess about data. You can spend hours in Google Analytics (or another BI/Data platform) and Excel analyzing graphs, charts, correlations, growth rates, bounces, etc. And from what I’ve observed, most marketers will typically focus on channel results. That is, they’ll look at data from the perspective of a particular […]
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