People thought I was crazy starting Rivet & Sway with a Design Team. Seriously, when I told potential investors that employee #3 and #4 would be a Creative Director and Graphics Designer, they just laughed. I needed a technologist as part of the Founding Team, not a designer. In fact, I recall receiving affirmation on […]
The Fallacy of Brand Building
I love creating and building new brands. There’s just something about creating something that truly invokes some kind of emotional reaction with a customer. Whether that customers is a consumer, a business, an agency, it doesn’t matter to me. The whole idea of just invoking that emotion, (ideally a positive, happy, incredibly delighted emotion), and […]
Pay Vendors On Time, Get More Customers
I’m a big fan of using outside contractors and vendors when you’re first starting a company or even when you’re launching a new product or service. Until you actually know what you have and you’ve got a good read on product/market fit, there’s really no reason to fully invest in internal resources. I mean, you […]
Are the Seahawks the Ultimate Team?
As I sit here 14 stories above 4th Avenue in Seattle, waiting for the Seahawks Superbowl Parade to start, I can’t help but think about why the Seattle Seahawks remind me of the ultimate Team. Whether you’re in a startup, working in a larger organization or a weekend warrior on some co-rec sports Team, you’ll […]
Customers As A Company Value
I love customers. Honestly. I love talking to them. I love hearing from them. I love serving them. I believe that businesses ultimately exist to serve customers. I also believe that if each and every human were to ultimately take on the ideal that we were put on this Earth to serve others, we’d live […]
Creating an Exceptional Customer Experience
People keep telling me how great the customer service is at Rivet & Sway. That’s awesome. We’ve emphasized delivering phenomenal customer service since Day 1, so it feels good to get that validation. But I prefer if people would use the term ‘customer experience’ instead of ‘customer service’. In my mind, the customer service function […]
How to Define and Use Paid, Owned and Earned Media
When you’re a strong marketer, you obsess about data. You can spend hours in Google Analytics (or another BI/Data platform) and Excel analyzing graphs, charts, correlations, growth rates, bounces, etc. And from what I’ve observed, most marketers will typically focus on channel results. That is, they’ll look at data from the perspective of a particular […]
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