I love creating and building new brands. There’s just something about creating something that truly invokes some kind of emotional reaction with a customer. Whether that customers is a consumer, a business, an agency, it doesn’t matter to me. The whole idea of just invoking that emotion, (ideally a positive, happy, incredibly delighted emotion), and […]
Packaging’s Impact on the Customer Experience
I’m a big fan of developing exceptional customer experiences. You know, the ones that cause you to take notice, to react in awe and ultimately, to tell the world about what you just saw. And I’m also a big believer in addressing the customer experience at every single opportunity in which a potential customer can […]
Maker or Seller?
I’ve always believed that when it comes to business, you’re either ‘making’ or ‘selling’. You’re either building a product or service, fixing it, or making it better for customers. Or you’re selling a product or service, driving awareness, acquiring customers or closing distribution deals. If you’re somehow caught between or don’t directly support one of […]
Bootstrapping Market Research
I would never recommend that anybody start a company without first doing market research. There are just way too many hair-brained ideas that seem good, but never find a solid, sustainable market. Before we launched Rivet & Sway, we spent most of our spare time (yes, after work and on the weekends) researching the eyewear […]
5 Words of Wisdom for Entrepreneurship Students
Over the last month I’ve had the fortunate opportunity to both guest lecture in University entrepreneurship courses and keynote and Entrepreneurship Conference at Queens College. I’m also fortunate in that The MouseDriver Chronicles continues to serve as an inspiring story for students (and others) around the world who dream of someday becoming entrepreneurs. You know […]
Start-up to Big Company
The The MouseDriver Chronicles finishes, the Insiders continue, and our quest to dominate the world with MouseDriver continued, right? (for those not in the know, MouseDriver is a computer mouse shaped as the head of a driver golf club….yeah, tons of intrinsic value there). Not exactly. Both Kyle and I knew that we eventually wanted […]
The MouseDriver Story: After the Book
I had the fortunate opportuntiy to speak to a group of Harvard Business School Alumni last week in Austin. Amazingly, The MouseDriver Chronicles (the book Kyle Harrison and I wrote in 2002 chronicling our startup experiences) is still selling, still being read and still generating tons of questions about the small business experience. Who would […]
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