John Lusk's Blog

Customers As A Company Value

February 1, 2014 by John Lusk

I love customers. Honestly. I love talking to them. I love hearing from them. I love serving them. I believe that businesses ultimately exist to serve customers. I also believe that if each and every human were to ultimately take on the ideal that we … [Continue reading]

Measuring Employee Social Engagement

January 29, 2014 by John Lusk

I'm willing to bet that at some point in 2014, we'll see companies starting to track a new metric that measures the social engagement of their employees. Think about it. If you're producing great content, shouldn't your super passionate, … [Continue reading]

Creating an Exceptional Customer Experience

January 27, 2014 by John Lusk

People keep telling me how great the customer service is at Rivet & Sway. That’s awesome. We’ve emphasized delivering phenomenal customer service since Day 1, so it feels good to get that validation. But I prefer if people would use the term … [Continue reading]

The Therapy of Writing…and a weekly summary

January 25, 2014 by John Lusk

In case you've missed it, I'm starting to blog....alot. When I started my first company, Platinum Concepts (aka MouseDriver), I'd blog all the time. Except that blogging didn't really exist at the time...at least not like it does now. My blogging … [Continue reading]

The Family Entrepreneur

January 23, 2014 by John Lusk

All entrepreneurs and small business owners need a support system. I don't care who you are, where you come from, what you do, etc. starting a company without a support system is the equivalent of lining up for a field goal without a holder (I love … [Continue reading]

How Quickly Are You Finding Your First Customers?

January 21, 2014 by John Lusk

I’ve either founded or co-founded 3 companies and worked at 3 other early stage startups. I’ve made a bunch of mistakes along the way, most of which I learn from, some of which I tend to repeat. One mistake that I’ve made in the past that I see … [Continue reading]

How to Define and Use Paid, Owned and Earned Media

January 20, 2014 by John Lusk

When you’re a strong marketer, you obsess about data. You can spend hours in Google Analytics (or another BI/Data platform) and Excel analyzing graphs, charts, correlations, growth rates, bounces, etc. And from what I’ve observed, most marketers … [Continue reading]