One of my 2014 goals is to do my best to utilize a single technology platform for my personal and business use. What does this mean? To the extent possible, I want to use either all Google, Microsoft or all Apple products both at home and in the … [Continue reading]
The Value of Measuring Net Promoter Score
It amazes me when I hear that a CEO or marketer has never heard of Net Promoter Score (NPS). I’m also shocked when folks tell me that they know all about NPS but aren’t measuring it at their company. Really? NPS, along with other measures of … [Continue reading]
Packaging’s Impact on the Customer Experience
I’m a big fan of developing exceptional customer experiences. You know, the ones that cause you to take notice, to react in awe and ultimately, to tell the world about what you just saw. And I’m also a big believer in addressing the customer … [Continue reading]
5 Marketing Predictions for 2014
I’m no visionary savant, but I do feel like I've got a pretty good handle on most things related to marketing. The challenge of starting a company, any company, is that it forces you to balance your time between strategy and execution….which of … [Continue reading]
Why the Customer Experience Matters?
I've been getting a ton of inquiries and comments from customers, media and other CEO's about the Rivet & Sway shopping experience. Part of this is driven by the fact that R&S truly does have a uniquely differentiated eyewear shopping … [Continue reading]
Utilizing Funding Events for Media Coverage
I'm not a huge believer in announcing funding events. Over the years, it seems as if more and more entrepreneurs, CEO's and Founders associate a certain level of success to their companies raising money. In all honesty, raising money really doesn't … [Continue reading]
Maker or Seller?
I've always believed that when it comes to business, you’re either ‘making’ or ‘selling’. You’re either building a product or service, fixing it, or making it better for customers. Or you’re selling a product or service, driving awareness, acquiring … [Continue reading]
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