I’m willing to bet that at some point in 2014, we’ll see companies starting to track a new metric that measures the social engagement of their employees. Think about it. If you’re producing great content, shouldn’t your super passionate, all-in-it-for-the-company, rockstar employees be the first to share this great content on their social networks. What […]
How Quickly Are You Finding Your First Customers?
I’ve either founded or co-founded 3 companies and worked at 3 other early stage startups. I’ve made a bunch of mistakes along the way, most of which I learn from, some of which I tend to repeat. One mistake that I’ve made in the past that I see many company founders and CEO’s make repeatedly […]
How to Define and Use Paid, Owned and Earned Media
When you’re a strong marketer, you obsess about data. You can spend hours in Google Analytics (or another BI/Data platform) and Excel analyzing graphs, charts, correlations, growth rates, bounces, etc. And from what I’ve observed, most marketers will typically focus on channel results. That is, they’ll look at data from the perspective of a particular […]
The Value of Measuring Net Promoter Score
It amazes me when I hear that a CEO or marketer has never heard of Net Promoter Score (NPS). I’m also shocked when folks tell me that they know all about NPS but aren’t measuring it at their company. Really? NPS, along with other measures of social sentiment, is one of the best ways to […]
Packaging’s Impact on the Customer Experience
I’m a big fan of developing exceptional customer experiences. You know, the ones that cause you to take notice, to react in awe and ultimately, to tell the world about what you just saw. And I’m also a big believer in addressing the customer experience at every single opportunity in which a potential customer can […]
5 Marketing Predictions for 2014
I’m no visionary savant, but I do feel like I’ve got a pretty good handle on most things related to marketing. The challenge of starting a company, any company, is that it forces you to balance your time between strategy and execution….which of course is one of the biggest challenges of any start-up CEO or […]
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